Your app’s success is contingent on a combination of factors, but I feel as you probably do as well, that the overall mobile user experience (UX) tops them all. The apps that stand out in the market ...

In today’s mobile-first world, the design and functionality of a company’s app can significantly affect its relationship with users. As more consumers engage with brands through mobile devices, ...

The fundamental purpose of user testing is to better understand and empathize with the core users of a digital product. Unfortunately, user testing is often an afterthought. From card sorting to ...