For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

We usually think of journalists as bringing us news about politics and world events. Analyzing a presidential election or an ongoing scandal helps inform us and holds powerful figures accountable on ...

A lot of ink has been spilled on the question of what will ultimately win: the scientific method, an approach to learning about the world by coming up with theories and testing those theories against ...

In a new letter, Noubar Afeyan, Ph.D., co-founder of Moderna and CEO of Flagship Pioneering, warns that these actions risk undermining the foundations of science itself to the ultimate detriment of ...

It sounds fictional, but the “science fiction science” or “sci-fi-sci” method is meant to predict the effects of real upcoming technologies on society before things take a dystopian turn. Researchers ...

Even when approaching the unknown, we always have a tool to draw conclusions for better-informed decision-making — the scientific method. Employing the scientific method in entrepreneurship leads to ...

As popular mistrust of expert opinion grows, we increasingly encounter the following skeptical argument about science: ...