MarTech on MSN
How to tell if you have too many tools in your stack
Marketing stacks with too many underused platforms are adding cost, complexity and drag where efficiency was promised. The ...
Modernizing the technology stack to meet the needs of today’s fast-paced business environment is becoming imperative. Legacy and outdated technologies are hampering flexibility and are becoming more ...
As the AI research fellow for a research firm, I have the opportunity to interact and share our best practices with hundreds of different organizations pursuing their AI strategy. So, it's no surprise ...
From time to time, I’ll sit on a product call where a vendor pitches software or some other IT product. Recent pitches include many AI-enabled tools, following current tech trends. But I often wonder ...
Every other week for more than six months, we've been bringing you Show Me Your Stack, a series in which financial professionals tell us about the tools they rely on — as well as those they've ...
Strong identity and access management is an integral part of zero-trust security, but security teams may may be using too ...
A practical guide to the ideal enterprise MarTech stack, covering key layers, must have tools, and CMO principles to simplify ...
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