TV News Check on MSN

Local TV modernization: From automated execution to first-to-market programmatic

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...
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Local TV Is Finally Ready To Go Programmatic

After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...