The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

LEGO announced it will launch a line of new Star Wars kits that include its new Smart Brick, a special piece that brings tech ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Lego recently unveiled one of its major technological shifts at CES 2026, marking a new bold step into the future with Lego ...

LEGO ‘SMART Bricks’ will roll out in LEGO Star Wars sets as early as March 2026, per LEGO’s official press release. In barest ...

With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could ...