Consider top-of-mind streaming formats for TV marketers: advertising-supported options of a premium service or those somewhat less premium FAST (Free Advertising-Supported Television) channels? Wait..

Looking to expand its e-commerce/digital consumer shopping experience, Amazon Ads will offer advertisers “shoppable carousel” TV advertising opportunities where viewers can shop multiple product ...

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

2024 is shaping up to be the year of ads for Amazon Prime Video. In January the streaming service, which has long been ad-free, debuted an ad-based tier and instantly moved nearly all its users into ...

Netflix is introducing a new ad format that uses generative AI to create an improved and more relevant experience. This new AI-powered modular ad framework merges ads with the worlds of Netflix shows ...

NEW YORK—A new study from Innovid has found that interactive connected TV (CTV) campaigns deliver stronger results across key performance and attention metrics than interactive campaigns on mobile and ...

Digital video is expected to account for more than 60 percent of total TV and video ad spending for the first time.— This ...

Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us something important about how they want to experience advertising. They ...

You’re about to see big changes in the online ads that appearing alongside your favorite websites, because the standards organization overseeing web ads has just approved new guidelines for the first ...

InMobi co-founder Abhay Singhal forecasts that by late 2026, AI-powered, interactive ad formats will let consumers engage with digital ads much like in-store assistants. Speaking at an ADWEEK event, ...

In 2024, top apps increased their share of spend on interactive ads by 20% year-over-year, while non-top-tier spenders saw a 2% increase. That's according to Liftoff’s annual Mobile Ad Creative Index ...

West L.A. ad tech firm SocialVibe has always made interactive ads that pop up before online articles on the website of the Baltimore Sun, games from Zynga and songs on Pandora. But now SocialVibe, ...