The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Whatever it is you do for a living, dig down deep enough and it probably comes down to understanding and manipulating human behavior. Design products? You need to understand people’s problems and what ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...

Behavioral science is an essential area of research that marketers rely on to effectively serve consumers. The work behind behavioral science helps marketers better understand consumer behavior and ...

Below, Chance shares five key insights from her new book, Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen ...

As humans, we’re creatures of habit. Whether it’s a daily workout or a daily doughnut, it’s natural for our brains to create routines we follow habitually, be they good or bad. The field of behavioral ...

Trying to suddenly stop a habit we know is not helping—or worse, is actively harming us—can be an overwhelming experience for any professional. Many times, what has become habitual for us also happens ...

With the majority of non-retired Americans expressing doubt about their retirement readiness, employers have a unique opportunity — and responsibility — to address these challenges. For many workers, ...

CPA financial planners who understand how psychological factors influence decision-making can better work with clients and operate their practices more effectively. That’s the view of Michael E.

Artificial intelligence transforms how technology companies build, promote and sell, but it isn't solving the biggest challenge: conversion.